Privacy Policy

Privacy Policy

Last modified: [4/12/2023]


VITAL-EARTH MINERALS, L.L.C. ("Company" or "We" or “Us” or “Vital Earth Minerals”) respects your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit our website (our "Website") or order our products and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to the information we collect:

  • On our Website.
  • Over the phone.
  • In email, text, and other electronic messages between you and Vital Earth Minerals.

It does not apply to information collected by:

  • Us through any other means, including on any other website operated by Company or any third party; or
  • Any third party, including through any application or content (including advertising) that may link to or be accessible from our Website

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using our Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 16

The Short: If you’re under 16, you cannot use our Website.

Our Website is not intended for children under the age of majority in their state. No one under the age of majority may provide any information to or on our Website. We do not knowingly collect personal information from children. If you are under 16, do not use or provide any information on our Website, make any purchases through our Website, or provide any information about yourself to us. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at

Information We Collect About You and How We Collect It

The Short: We collect information to process orders and monitor customer satisfaction. We only collect personal information you provide us and share that personal information with service providers for the reasons you provided the information, ex: shipping to your address or processing your payment.

We collect several types of information from and about users of our Website, including information:

  • By which you may be personally identified, such as name, postal address, email address, telephone number, and location ("personal information");
  • That is about you but individually does not identify you, such as your search or browsing history and your credit card numbers; and/or
  • About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies.
  • From third parties, for example, Google analytics.

Information You Provide to Us

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website. This includes information provided to order products, create an account, or to subscribe to our mailing list.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
  • Your search queries on our Website.

You also may provide information, such as reviews, to be published or displayed (hereinafter, "posted") on public areas of our Website or transmitted to other users of our Website or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of our Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies

We may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including browsing data, location, other communication data, and the resources you access and use on our Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.
  • Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). For example, these can collect IP addresses.

Third Parties

The Short: We use third parties to help us do things we cannot, like processing credit card payments, shipping your products, or learning about our Website traffic.

We use a variety of third parties to process your payments, and shipment services, provide subscription emails and text messages, and other services. We also use third-party advertisers who may collect information about you and provide that information to us. These third parties may use automatic tracking tools, like cookies, to collect information about you when you use our Website, or they may receive your information through your consent. We do not control how these third parties collect, transfer, or use your information. If you are interested in these third-parties privacy methods, the following are some of the third parties we use, why we use them and links to their privacy information:

For information about how you can opt-out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

The Short: We use your information for the purposes you gave it to us (ex fulfilling your orders), and we use website statistics to learn how to increase customer satisfaction.

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services you request from us, such as ordering minerals or mineral concentrates.
  • To fulfill any other purpose for which you provide it.
  • To provide you with notices about your account, including purchase and tracking notices.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Website or any products or services we offer or provide through it.
  • In any other way, we may describe when you provide the information.
  • For any other purpose with your consent.

Disclosure of Your Information

The Short: We work with service providers who may receive your information (ex our shippers need your address). For more info on who receives your data, check out the chart at the bottom of this policy.

We may disclose aggregated information about our users without restriction.

We may disclose personal information that we collect, or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business, such as Big Commerce, shippers, advertisers, and others to provide access to our services and process payments.
  • To fulfill the purpose for which you provide it. For example, if you give us an email address to subscribe to our mailing list.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our terms of usage and other agreements, including billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Vital Earth Minerals, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Your Choices About How We Use and Disclose Your Information

The Short: Check out these resources to learn more on how to control your data.

We strive to inform you of your choices regarding your personal information. The following may provide you control over your information or more information on how your information is used:

  • Tracking Technologies and Advertising. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website. You can also view, delete, or add interest categories associated with your browser by visiting: can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. At this moment, our Website is unable to receive or honor web browser Do Not Track signals.

Third-Party Privacy Policies. As discussed in the Third Parties Section, we use third-parties to process orders, ship orders, and provide other services through our Website. Please look at the Third Parties Section of this Policy for links to their privacy policies.

  • Targeted Advertising. We work with Google, Facebook, and other companies to advertise our products either through the company or through our social media. You can visit their websites to learn more about their own privacy policies.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. Please use the links above to learn more about your options.

Accessing and Correcting Your Information

The Short: If you have a question or issue, let us know.

You may also send us an email at to request access to, correct or delete any personal information you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect, or prevent us from fulfilling any purchase orders or return or refund requests.

Your Local State Privacy Rights

The Short: You might have additional rights to protect your data and if you’re curious if you can assert these rights, reach out, and we’ll help you learn more about your data.

In the US, many states have passed privacy laws to protect their local residents, for example, California, Colorado, and Virginia.

In general, if businesses meet the requirements set by the laws, these laws provide residents with the right:

  • To opt-out of the sale of their data
  • Know what’s happening with their data
  • Access their data
  • Delete their data

Although our business does not meet the requirements set by most states, we strive to help you understand how your data is being used and will attempt to assist in requests based on local state laws. To request to exercise these rights, please submit a request by emailing us at Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information.

Please note we may deny a deletion request if keeping your information is necessary to complete a transaction with you for our goods or services, to allow you to access the Services (if you still desire to), and other reasons allowed under the laws, such as detecting security incidents or complying with a legal obligation.

If you’re a Virginia resident, you can learn more about the Virginia privacy law at

If you’re a Colorado resident, you can learn more about the Colorado privacy protection at

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit the California CCPA website.

This resource,, provides information on all state privacy laws, including pending legislation.

Please note we do not sell your personal information.

International Users

The Short: We don’t ship internationally, but if you do manage to order our products internationally and have privacy questions, let us know, and we’ll see what we can do.

Vital Earth Minerals currently does not offer its services to persons located outside of the United States. In the event you are located internationally, you may have certain rights. For example, the GDPR provides residents of the EU also with specific rights regarding their personal information. EU residents have the right to:

  • Access. You can request a copy of the information collected, and the copy provided will be in a commonly readable format.
  • Correction. If inaccurate or incomplete, you can correct or update your personal data on file. This can be done for most information on your Account settings.
  • Deletion. You can request we delete your personal data.
  • Stop Processing. You can request us to stop processing your data. Please note there are some situations where we may have to continue to process your data, such as to continue to provide you access to the console or to finish a transaction.
  • Object. You have the right to object if we are using your data for a public interest task or for legitimate interest. Please note we try to only process your data when you have given consent to perform contracts with you and only have a legitimate interest in collecting your IP address to gauge website interest and responding to emails. All other processes of your data occur via contractual obligations, such as ordering sensors, or your consent, such as when you register an account for the console.
  • Withdraw Consent. You have the right to withdraw your consent at any time and can do this by following the instructions on your ability to delete information. Please note there are some situations where we require processing your data, such as to continue to provide you access to the console or to finish a transaction, and withdrawing your consent may prevent you from accessing services.

You may also send us an email at to request access to, correct, or delete any personal information that you have provided to us in addition to using any other rights you may have.

Changes to Our Privacy Policy

The Short: We’ll add a notice on our Website or email you if this policy is updated.

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on our Website home page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on our Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:


Vital Earth Minerals, LLC
769 Valley Court

Grand Junction, CO 81505


Type of Data

Who gathers the data?

How is it gathered?

Why is it collected?

Who receives the data?

Lawful basis

Personal Banking Information:

Credit Card Number, Expiration date, CVC code (phone call orders)

Vital Earth Minerals; Big Commerce


Through website order portal or via phone or email orders


Payment processing


Vital Earth Minerals; Big Commerce; Quickbooks; Our Service Providers


Contract and Your Consent


Personal Identifiers: Name, Address, phone Number


Vital Earth Mineral; Big Commerce

Through website order portal or via phone or email orders

Order processing; Order fulfillment and shipping; Account Creation


Vital Earth Minerals; Big Commerce; Shipping Partners (ex USPS/UPS); Quickbooks; Our Service Providers


Contract and Your Consent


Customer Non-Personal Information: types of customers (retail, wholesaler, distributor); customer satisfaction; number of years as a customer


Vital Earth Minerals; Big Commerce; Microsoft forms

Through website order portal or via phone or email orders

Order processing and fulfillment; Internal Statistics; Questionnaires


Vital Earth Minerals; Big Commerce; Our Service Providers


Legitimate Interest, Contract, and Your Consent


Internet Activity and Location:

Consumer's geolocation; browsing history; search history; interactions with websites or advertisements.

Big Commerce

Through website, IP address, and Cookies

Internal statistics and customer satisfaction

Vital Earth Minerals; Big Commerce; Our Service Providers


Legitimate Interest and Your Consent