Our Story

A professional artist by trade, Jody Ahrens founded Vital Earth Minerals in 2000 after facing debilitating health challenges. Determined to restore her well-being, she discovered the severe lack of nourishment in modern diets. Her search for natural, effective solutions led her to the remarkable benefits of essential minerals preserved in pristine prehistoric soils. Through consistent use, Jody experienced restored vitality and a new purpose - to share the healing power of Earth’s ancient soils. Today, Vital Earth Minerals stands as the Original Essential Minerals liquid, trusted by millions as a foundation for optimum health. Under the guidance of the family’s second generation, the company continues its legacy of mining and small-batch bottling in western Colorado, using the same time-honored traditions and steadfast commitment to care and craftsmanship that uphold its reputation as a trustworthy brand.
What Sets Us Apart
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100% Plant-Based
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Made in Colorado
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25 Years of Experience
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GMP Certified
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100% Bioavailable

Our Guarantee
All Vital Earth products are guaranteed free of unhealthy filler, binders and chemicals. No high heat, pasteurization, or pressure extrusion are ever used in any of our formulations.
We are adamantly opposed to artificial sweeteners and MSG of any type, so you will NEVER find either in any Vital Earth formula. Only all natural, low-glycemic sweeteners, such as stevia, are ever used.
All ingredients are from premium sources, gluten-free, and any flavorings used are from natural sources. Minimal preservatives are used, when required, in small amounts that are less than 1/10th of 1 percent.
Here's what is NOT in any Vital Earth product:
NO - Polysorbate 80
NO - Hydrogenated Oils
NO - Polyethylene Glycol
NO - Added sugar or crystalline fructose
NO - Sucralose or Aspartame (artificial sweeteners)
NO - MSG (any form)
NO - Titanium Dioxide
NO - Gluten
NO - Genetically Modified Ingredients (GMOs)